Shenandoah Valley Advertising

Small Business Advertising, Marketing and Promotion Resources

This is a guide to some affordable advertising sources in the Shenandoah Valley which are ideal for small businesses. The following companies provide advertising services at a very low cost, and in some cases free.

Radio Advertising

Prettyman Broadcasting - Lite 97.5, WEPM News, Sports, & Information offer the small business an outstanding value in radio advertising. With 50,000 watts of power Lite 97.5 reaches into four states and penetrates well into the Washington DC market area. This is an excellent choice for advertising websites, businesses that service the entire region, tourism and amusement businesses, and businesses with multiple locations throughout the region. Their rates are very low for the incredible coverage you get. WEPM is a news/talk/sports format that covers the Martinsburg area. It is an excellent choice for business and sports oriented advertising. These are family owned stations that are community focused. They are able to create an effective advertising program for almost any reasonable budget. Contact Norm Slemenda at 304-263-8868 or by nslemenda@prettymanbroadcasting.com.

Centennial Broadcasting - WINC FM, WINC AM, and Real Classic Rock FM represent another outstanding value in radio advertising. WINC FM reaches into four states and penetrates well into the Washington DC market area. Another good choice for advertising websites, businesses that service the entire Shenandoah region, tourism and amusement businesses, and businesses with multiple locations throughout the region. Real Classic Rock FM is an affordable choice for reaching the Winchester area and the northern Shenandoah Valley. WINC AM is a news/talk/sports format that covers the immediate Winchester area. Contact Lloyd Willis at (540) 667-2224 or lwillis@winc.fm .

Print Advertising

Blue Ridge Press - Publisher of Shenandoah Valley Monthly Magazine. The Shenandoah Valley Magazine is a 64 page monthly publication loaded with information about the Shenandoah Valley. Twenty two years and going strong, the magazine is the longest continuous running monthly tourist magazine in the Valley. Published since 1984 it provides up to date information for both visitors and residents alike. With a bit of history and current articles about the towns and cities throughout the valley, it gives an overall view of what to see and do when planning your weekend trip or vacation here. There are directories on points of interest, hotels, restaurants, camping, antiques, and a calendar of events. Also a map of the valley showing cities, towns, and villages from Martinsburg, WV in the north to Roanoke in the south. It is distributed at tourist information centers, hotels, and by our advertisers. The magazine is perfect for advertising travel, entertainment, dining, lodging, and other attractions and tourism related businesses. www.ShenandoahValleyWeb.com

The Valley Trader - Free classified ads weekly. Their low price combined with good circulation and regional saturation make this an outstanding value in print advertising. Full-color available on some pages. Tabloid format. This well respected publication has been in business for over two decades. Excellent readership. Business Office 540-869-6098.

Online Advertising

Editor's note on banner advertising: Many people claim that banner advertising is no longer effective. While banners have been overused by some internet marketers, banner advertising for local business remains a highly effective and affordable choice. Think of banner ads as billboards on your computer. In fact, did you know that the perspective viewing size of a 48 foot wide billboard is usually no more than 4 inches? It's true. Try this experiment. The next time you see a billboard, hold up a business card at approximately the same distance your computer screen is from you right now. That billboard will usually be no longer than the business card, which is 3.5 inches.

www.ValleyWantAds.com - There are two opportunities for advertising on ValleyWantAds.com. If you are selling items - new or used - a free classified ad is the perfect choice. Business ads are welcome for specific items for sale. No service ads! No limit on number of ads. Storefronts are available for a small fee that will collect all of your classifieds onto a branded page. Service businesses and those seeking general brand exposure can benefit from their display advertising at extremely low rates. All ads appear in full-color.

The Shenandoah Ad Network is a cooperative advertising network that displays banners ads ads on participating websites. There is a small fee to participate. You must have a website and place the ad code on your home page.

Valley Saver Coupons - This site offers discount coupons for Shenandoah Valley merchants. Create unlimited coupons for less than $25 a month. Create your coupon online in minutes. Coupons are an excellent way to boost business and acquire new customers while keeping advertising costs directly proportional to results.

Shenandoah Valley Business Directory - Provides FREE listings for Shenandoah Valley Businesses. These are not watered-down listings like you find on many free sites. These listings include complete business description, website link, and multiple location information with maps. A great way to boost your internet marketing presence.

ShenandoahShopping.com - coming soon! Your one-stop source for Shenandoah Valley products.

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