Shenandoah Valley Advertising

Small Business Advertising, Marketing and Promotion Resources

This is a guide to some affordable advertising sources in the Shenandoah Valley which are ideal for small businesses. The following companies provide advertising services at a very low cost, and in some cases free.

Radio Advertising

Mid-Atlantic Networks - WINC FM, WINC AM, and Real Classic Rock FM offer the small business an outstanding value in radio advertising. WINC FM delivers the maximum reach for your dollar. Their strong signal reaches into four states and penetrates well into the Washington DC market area. This is an excellent choice for advertising websites, businesses that service the entire Shenandoah region, tourism and amusement businesses, and businesses with multiple locations throughout the region. Their rates are very low for the incredible coverage you get. Real Classic Rock FM is an extremely affordable choice for reaching the Winchester area and the northern Shenandoah Valley. WINC AM is a news/talk/sports format that covers the immediate Winchester area. It is an excellent choice for business and sports oriented advertising. These are family owned stations that are community focused. They are able to create an effective advertising program for almost any reasonable budget. Contact Lloyd Willis at (540) 667-2224 or lwillis@winc.fm .

Print Advertising

Blue Ridge Press - Publisher of Shenandoah Valley Monthly Magazine. The Shenandoah Valley Magazine is a 64 page monthly publication loaded with information about the Shenandoah Valley. Twenty two years and going strong, the magazine is the longest continuous running monthly tourist magazine in the Valley. Published since 1984 it provides up to date information for both visitors and residents alike. With a bit of history and current articles about the towns and cities throughout the valley, it gives an overall view of what to see and do when planning your weekend trip or vacation here. There are directories on points of interest, hotels, restaurants, camping, antiques, and a calendar of events. Also a map of the valley showing cities, towns, and villages from Martinsburg, WV in the north to Roanoke in the south. It is distributed at tourist information centers, hotels, and by our advertisers. The magazine is perfect for advertising travel, entertainment, dining, lodging, and other attractions and tourism related businesses. www.ShenandoahValleyWeb.com

The Valley Trader - Free classified ads weekly. Their low price combined with good circulation and regional saturation make this an outstanding value in print advertising. Full-color available on some pages. Tabloid format. This well respected publication has been in business for over two decades. Excellent readership. Business Office 540-869-6098.

Online Advertising

Shenandoah Business Directory - ShenBiz.com - List your business in this free regional web directory. You get 200 words to introduce your company. Includes text and domain website links. You do not need a website to be listed. For companies that don't have a website, the directory will generate a free web page with its own URL. The directory is very user friendly and includes a nice search feature. There are no upgrades or additional fees.

www.ValleyWantAds.com - Free classified ads. There are two opportunities for advertising on ValleyWantAds.com. If you are selling items - new or used - a free classified ad is the perfect choice. Commercial ads are welcome - one ad per item. Items should be unique - handmade, numbered collector items, etc.. No limit on number of ads. Service businesses and those selling mass produced products can benefit from their display advertising at extremely low prices. All ads in full-color.

ShenLink Internet - Offers a variety of online programs:

The ShenLink Ad Network is a new cooperative advertising network that displays small text ads on participating websites. There is no fee to participate. You must have a website and place the ad code on your home page.

The Web Partners Network is a shared links page system. No cost to participate. You must upload a special page to your website and link to it from your home page. This page contains text links to other participating members. The page updates automatically, so there is no maintenance involved. Requires a listing in the Shenandoah Business Directory.

ValleySaver Coupons - soon to launch! This site will offer discount coupons for Shenandoah Valley merchants. A coupon campaign will cost only $99. The first 5 campaigns are free. Create your coupon online in minutes. This is an excellent way to boost business while keeping costs relative to results.

ShenandoahShopping.com - coming soon! Your one-stop online store for Shenandoah Valley products.